Amrapali, known for its heritage jewellery in the country, is the official jewellery partner for Chiranjeevi’s film Sye Raa, that’s to release on October 2 across the world…
Sushmita Konidela, stylist and designer for Sye Raa Narasimha Reddy Movie and Anil Ajmera, Director Amrapali Jewels from Jaipur were in a joint press conference held in the city at Amrapali’s store (Banjara Hills) in Hyderabad. The silver gold plated jewellery collection will be available to purchase at all Amrapali stores.
“I have been associated with films as stylist and designer from the film Shankardada. But, this film is totally different and its inspiration is unique. Amrapali’s jewellery is used for Tamannah in the film. The heritage and antique look of the jewellery of Amrapali is best suited for the character. That is why we have chosen Amrapali and we are happy to have associated with them,” added Sushmita.
A period war drama from the 1840s, Sye Raa is a story based on India’s freedom fighter, who lead the first-ever revolt of any kind against the British Raj in India, 10 years earlier than the rebellion of 1857. “A movie as powerful at this needs the jewellery to translate the mesmerising beauty of the era gone by, and that is exactly what Amrapali has done,” informed Sushmita.
Actress Tamannah Bhatia plays the part of Lakshmi and her jewellery has been specially designed keeping in mind the power that her character has to convey. She can be seen in a mix of jewellery with an old finish and vintage look with some two-tone (Silver and gold plated) necklaces. Her bold rudraksha necklace with a memorable pendant for a stern look with delicate floral crystal-studded necklaces and belts have also warranted attention from many. She can also be seen in magnificent JadauJhoomars which imbibe the design elements of that time, shared Anil Ajmera.
“Journeying through time to give the jewellery a realistic look, we have taken inspiration from that very era and parts of Andhra and south of India. Epitomising the characters so that their costumes and jewellery do them justice, we have worked towards garnering authenticity and grandeur to our designs. Since the film is based on the legendary Narsimha Reddy who was a well-known figure in Indian history, we have taken a lot of references from documented information available,” says Tarang Arora, creative director of Amrapali, Jaipur.
The design team of Amrapali went through intensive archives to look for suitable references and designs and had some brainstorming sessions with the designer of the movie to bring about suitable yet memorable jewellery for the movie. The collection is as striking as it is grand and flaunts the use of Kundan and Jadau in statement pieces.