Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness program with their marquee property of Bigg Boss Telugu. Bigg Boss is the World’s biggest television property of an entertainment channel. “Bigg Boss Is Watching You” campaign intends to drive the precautionary steps while commuting in Hyderabad Metro Rail (HMR).
The public safety campaign has been executed in all 57 Metro Stations covering areas including concourse, entry-exit, and check-in areas. Customized jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at Metro station premises including awareness on Safety measures, Rules of Metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.
Speaking on the launch, Bigg Boss Host Akkineni Nagarjuna said “Entertainment should have a purpose. And this campaign is truly representing that. Bigg Boss is truly entertaining,and it rewards human emotions. An attempt to create more safety awareness through this campaign will add value to commuters. Happy to see Star Maa and L&TMRHLcoming forward with such novel initiation which is innovative and subtle”.
Mr KVB Reddy, MD & CEO, L&TMRHL, said “After our successful collaboration with Bigg Boss Season 3 in 2019, I would like to thank Star Maa and Bigg Boss Telugu Season 5 for this another exciting season of collaboration with Hyderabad Metro Rail as the eco-friendly and safe Travel Partner. As part of this association, we have also rolled out the ‘Bigg Boss is Watching You’ campaign at our metro stations to amplify COVID safety awareness and safe travel practices among the public at large and build a strong passenger connect. This initiative would also encourage Smart Travel habits among passengers by choosing metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the Superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 5.”
“As a Network, Disney and Star India always believe in creating meaningful communications enriching life of millions and driving relevant communication through our messaging. We are extremely delighted to partner with the Hyderabad Metro Rail for a campaign on public safety awareness in Hyderabad city. Bigg Boss is a global format well accepted by the Telugu audience in the space of their daily entertainment dose. Using this vehicle will have a faster reach of public safety” commented Star Maa Spokesperson.