/Bridgestone India Targets 200 rural schools and 1,50,000 children to inculcate road safety awareness

Bridgestone India Targets 200 rural schools and 1,50,000 children to inculcate road safety awareness

In order to highlight and emphasize the need for safer roads, Bridgestone India commemorated the National Road Safety Week. As per its CSR philosophy of ‘Our Way to Serve’ Bridgestone India conducted more than 12 camps, benefiting 500 drivers and creating awareness among students in more than 200 schools.

Parag Satpute, Managing Director, Bridgestone India, said”“As a mobility solutions provider, we have a responsibility towards better road safety. We focus on upgrading driving skills, ensuring good health of drivers and catching them young by imparting road safety awareness to more than one lakh students.”

Bridgestone India initiatives includes, 200 rural schools were approached as a platform to create awareness to around 1,50,000 students and nurtured over 600 road safety champions in collaboration with the Traffic police and education departments. To cater to the healthcare needs of drivers of 10 fleets across India, Health Camps were organized wherein more than 500 drivers benefitted.

Under Bridgestone’s flagship initiative, Project Sarthi, which focuses on skilling the Heavy Motor Vehicle Drivers in conjunction with the Institute of Driver Training & Research (IDTR), 70 trainee drivers underwent extensive training on enhancing driving skills and safety.

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