/Portea spreads cheer among senior citizens in Hyderabad

Portea spreads cheer among senior citizens in Hyderabad

Held on International Day of Older Persons, the initiative was aimed at engaging seniors gainfully through various activities…

Commemorating the International Day of Older Persons, Portea Medical, India’s leading consumer healthcare brand organised a wellness and happiness programme called “We Care” in Fathima Old Age Home, Hyderabad.

Under this initiative, overall 500 senior citizens were covered in various NGOs across Bengaluru, Delhi, Chennai and Hyderabad. Besides Bangalore, the sessions were conducted in Kalaivani Old Age Home and Charitable Trust, Chennai; in Gandhi Old Age Home, Bengaluru and Guru VishramVridh Ashram, New Delhi. It was aimed towards making them feel special, happy, and appreciated. The initiative was in alignment with Portea Medical’s core values of care and compassion.

The programme began with an interesting ice breaker session followed by music and simple exercises. This was accompanied by a 10-minute meditation session. Empathy and compassion champs from Portea Medical joined in for some positive conversations with the elderly and encouraged them to talk and share their thoughts and feelings. Nothing could have been more special for them than to have people interact with them, take interest in their stories & show concern for their health & wellbeing. The programme ended with lunch for everyone present.

Speaking about this, Meena Ganesh, Co-Founder and CEO, Portea, said, “In the last 5years, Portea Medical has served more than 300000 elderly patients, and we have always strived for a better and healthier life for them. The We Care programme was also an effort in that direction. Caring for the elderly does not only entail their health but also their holistic wellness. Through this programme, the senior citizens in the NGOs not only engaged in exercises and meditation but also expressed themselves and shared their concerns with our volunteers. It is a part of Portea Health Prime that aims to enable growing elder communities in key cities.”

With a large number of people crossing over into the senior citizen category, the world’s elderly population is estimated to touch 1.4 billion by the year 2030. Although the elderly will form more than a fifth of the country’s population by 2050, there is still not much awareness on special mental, physical and nutritional requirements of senior citizens at large. Portea’s We Care programme was thus aimed as an initiative towards enhancing the quality of life for the elderly. In this context, the We Care programme encompassed wellness for the mind, body, and soul for the senior citizens. It aimed to engage them positively through mediation and simple guided exercises.

Apart from being a leader in the home healthcare space, Portea is currently the one-stop-shop for all clinical needs of a patient at home. The company covers everything from lab services, pharma delivery, and equipment/devices rentals and sales to medical manpower deployment at the patients’ home. Since inception, Portea has completed more than 3.5 million patient visits across 16 cities in India including Bangalore, NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Vijayawada, Ahmedabad, Lucknow, Chandigarh, Jaipur, and Indore. The company manages ~150,000+ patient visits each month and works with more than 70 leading hospital partners, 15 pharma majors, and leading insurance companies in India.

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Srivathsan Nadadhur is an engineer-turned-journalist who has contributed reports for leading media publications like The Hindu, Times of India, Deccan Chronicle, The News Minute and Deccan Herald. He primarily writes on entertainment, art, culture and technology. When he's not working, he can be spotted at a movie premiere, reading a novel or writing poems.