Hyderabad: Women products manufactured by DWCRA self-help groups in the state, is being finalized as the brand name of ‘Swayam’ . Chief Minister N Chandrababu Naidu examined various names and logos proposed by officials for marketing DWCRA (self-help groups-SHG) products and declared brand name as ‘Swayam’.
After reviewing two logo designs, he directed that the opinions of DWCRA groups should also be taken into consideration before finalising the logo.
He stressed that strong branding would enhance the visibility of women-led enterprises, strengthen their market presence, and improve income opportunities for self-help group members.