The brand is foraying into home appliances category with washing machines in India through Flipkart…
French Electronics brand Thomson, licensed by Super Plastronics Private limited in India, is expanding its home electronics segment with the launch of its washing machines, starting 23rd June, only on Flipkart. The brand is pegging high on the pent-up demand for home appliances and the renewed ‘Make in India’ sentiment.
Like its television portfolio, Thomson’s washing machines will be entirely made in India. Starting with its semi-automatic range, it starts from a price tag of ₹ 6,999 only. Thomson will soon roll out more new models in coming months. The semi-automatic washing machines will be available in 3 different variants ranging- 6.5kg, 7.5kg and 8.5 kgs, starting June 23rd, exclusively on Flipkart!
The company is looking to strengthen its overall presence across India’s consumer electronics sector and will be investing over ₹ 1000 crores in the next five years. The manufacturing partner and Indian brand licensee of Thomson- Superplastronics Pvt. Ltd. (SPPL) has also invested in a new plant in Uttar Pradesh, which will be operational soon, post some pending clearances.
Thomson has been a global giant in electronics with over 120 years of legacy. A pioneer in the segment, Thomson launched its first washing machines back in 1963 with its Gyrathomic Technology. SPPL, brand licensee of Thomson in India, is looking forward to having brought this technology to Indian market now. SPPL-Thomson India prides itself on the efforts it makes to make all its products in India. And, the company will be carrying the same forward whilst expanding its product portfolio for the Indian consumer. Catering to the bridled demand, as the world markets are slowly but positively responding to the ongoing pandemic, Thomson is ready to unlock the restored consumer sentiment.
Capturing over 5% of market share in the smart TV category, since its entry in India only in 2018. The brand has stayed true to its value proposition ’Friendly Technology at Affordable Prices’, and delighted its cost- sensitive and discreet shopper, who is looking for premium products at great prices.
Sharing his views on the prevailing market sentiment and THOMSON’s product diversification in home appliance category, Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of THOMSON in India adds, “We have witnessed a 300% growth in last one month, as restrictions are lifting and pockets of spending return, business does seem to be getting back on track in next 2-3 months and it’s a promising sign. We are happy to bring the world’s best technology to Indian market now. Consumers today are spending more time at home and want to become self-reliant. Absence of domestic help and ‘work from home’ in the lockdown has created demand for appliances, there has been a spike in the use of washing machines too. We have a pipeline of new launches, for the coming months and every year we will continue to broaden our portfolio across the home appliance category.”