Innerbeing offers lip-smacking wellness and nutrition based-food products for the foodies and the health-conscious lot alike…
Unhealthy diet and sedentary lifestyle have increased the obesity rate not only in developed nations but also in the third-world countries where hunger and obesity co-exist. Hence, having understood the need, gap and opportunity in the market, Innerbeing’s unique value proposition is to offer wellness and nutrition based-food products which are made of ancient grains such as millets that are healthy and nutritious, high in plant protein, natural, fibrous, rich in calcium and with various other nourishments, backed by R&D, clinical trials and scientifically validated products.
Speaking on this occasion, C. S, Jadhav – Founder and Director of InnerBeing Wellness Pvt Ltd (IBW), said “With the growing health concerns, eating natural and healthy is the need of the hour. Despite having a hectic lifestyle, today’s young and modern generation try their best to keep themselves fit and healthy. InnerBeing is a step towards providing preservative-free, healthy breakfast and snacking options that are delicious and easy to make. Our focus is on nourishment of the body as well as the mind. We aim is to make InnerBeing products available all across the country that could treat several problems like malnutrition, obesity, diabetes and cardiovascular diseases.”
The ‘health-enriched’ food developed by IBW is to ensure that the therapeutic and nutritional values are retained through its R&D on developing indigenous nutri-food products from fibre-rich crops like millets- ragi, jowar, bajra and foxtail alongside quinoa. IBW thereby is reviving traditional Indian food not only in its natural form, but also introduced its use for making pasta, noodles, and other condiments to tickle the urban palate and bring back nutrition in the otherwise carbohydrate rich diet. The company has commercially launched millet based products like jowar upma, ragi malt, jowar flakes, multigrain millet atta, ragi chocolate drink, millet cookies, quinoa porridge, pancake, millet pizza mix alongside healthy savoury snacks such as baked jowar kurkure, jowar bhujia, pops and namkeens.