/Sunburn arena in Hyderabad today

Sunburn arena in Hyderabad today

The super eminent Dutch DJ and record production duo from Amsterdam Yellow Claw to be the show-stopper at Sunburn Arena, Hyderabad…

Magic Moments Music Studio from the house of Radico Khaitan, has partnered with Asia’s biggest music festival, ‘Sunburn 2019’ third year in a row. After two fruitful years of association, this year Magic Moments has extended the magnitude of the collaboration and has come up as the co-title sponsor. Sunburn music festival brings sunburn arena to GMR Arena Shamshabad, Hyderabad on 13th October with the show-stopping gig by the super eminent Dutch DJ and record production duo from Amsterdam Yellow Claw. The Other artists at the event will include Los Angeles-based producer duo Boombox Cartel and American visual artist Ray Ray.

The 6 month long festival will organise events nationwide. The festival kicked off on September 14 in Noida and will be returning to Goa for its Grand Finale after three extravagant finales in Pune. Other that metropolitans such as Bangalore, Mumbai, Pune, Hyderabad, the festival will take the events to cities including Ludhiana, Jaipur, Lucknow, Bareilly, Patna, Jabalpur, Indore, Vizag, Mysore, Kochi, Thiruvananthapuram, Vadodara and Daman. The entire artist line up this season will include Wiz Khalifa and Dutch DJ and record production duo from Amsterdam Yellow Claw, Belgian DJs Dimitri Vegas & Like Mike, the renowned band Throwback Brotherz, The American DJ and production duo The Chainsmoker and Indian singer, rapper (Hip-Hop/Rap/RnB/PoP) Emiway Bantai among other international and national starts.

To all the EDM music fans, Magic Moments is giving a chance to witness the event live. An exclusive campaign called ‘#MagicAtSunburn’ is up and running across the brand’s social media handles. All you need to do is answer few simple questions with the hashtag #MagicAtSunburn to win exclusive passes to the Sunburn Arena 2019. Magic Moments is also running a scratch and win scheme for the consumers at the retail outlets. The prizes include exclusive sunburn merchandises and tickets to the Sunburn Arena in the city.

Commenting on the partnership, Mr. Amar Sinha, CEO, Radico Khaitan LTD said “We are thrilled by the traction garnered by the past associations with this Asia’s biggest music festival. Like our brands, the festival brings the international flavour to cater to the Indian audiences and hence, it resonates with brand Magic Moments entirely. As a responsible business leader, I encourage everyone to celebrate responsibly and create some magic moments at the festival”.

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Srivathsan Nadadhur is an engineer-turned-journalist who has contributed reports for leading media publications like The Hindu, Times of India, Deccan Chronicle, The News Minute and Deccan Herald. He primarily writes on entertainment, art, culture and technology. When he's not working, he can be spotted at a movie premiere, reading a novel or writing poems.